Get Advertising and Society: An Introduction PDF

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the impression of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of ads and its impact on society.

  • Expanded with 5 new chapters masking the impression of rising applied sciences, together with the evolution of Direct to customer (DTC) pharmaceutical ads; product placement in quite a few media; and the becoming intrusiveness of web marketing
  • Explores a wide variety of themes together with alcohol, tobacco, and intercourse in ads; the professionals and cons of damaging political ads; advergrames; and using stereotypes
  • Examines the impression of advertisements via its designated ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends enormous readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject background and key matters, in addition to student-friendly beneficial properties corresponding to rules for papers and questions for discussion

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Advertising and Society: An Introduction by Carol J. Pardun

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