By Carol J. Pardun
- Expanded with 5 new chapters masking the impression of rising applied sciences, together with the evolution of Direct to customer (DTC) pharmaceutical ads; product placement in quite a few media; and the becoming intrusiveness of web marketing
- Explores a wide variety of themes together with alcohol, tobacco, and intercourse in ads; the professionals and cons of damaging political ads; advergrames; and using stereotypes
- Examines the impression of advertisements via its designated ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
- Lends enormous readability to the topic, uniquely balancing feedback and perform inside of one text
- Includes chapter-level overviews and summaries of the subject background and key matters, in addition to student-friendly beneficial properties corresponding to rules for papers and questions for discussion
Read Online or Download Advertising and Society: An Introduction PDF
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Extra resources for Advertising and Society: An Introduction
Advertising and Society: An Introduction by Carol J. Pardun
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